India, June 15 -- The Indian channel ecosystem is entering a period of significant transformation. For years, cloud adoption created growth opportunities for partners through infrastructure sales, cloud migration projects and recurring cloud consumption. However, as enterprise cloud environments become more complex, the economics of traditional cloud resale are becoming increasingly difficult to sustain. Today, customers are looking beyond infrastructure procurement and seeking partners that can help them manage operations, optimise costs, improve security and ensure compliance.

This shift is creating a new reality for channel partners. The organisations finding growth are no longer those focused solely on reselling cloud services. Inste...