India, Oct. 22 -- Technology demand across Tier-2 and Tier-3 markets in India is expanding beyond affordable PCs and basic peripherals. IT channel partners are seeing steady demand for laptops, ink-tank printers, monitors, storage, networking, surveillance and power backup. Gaming monitors and performance notebooks are also attracting younger buyers. For SMEs, requirements increasingly extend to cybersecurity, cloud backup, data protection and managed IT services.

This shift is changing the role of IT resellers and solution providers. Customers research products and compare prices online, while businesses need help selecting, deploying and maintaining technology. This creates opportunities for channel partners to move into higher-value I...