India, Sept. 26 -- For a decade, "automation" had a narrow job description: move data between systems, fill in spreadsheets, take over rules-based tasks nobody enjoyed. It was useful, measurable, and easy to justify to a finance team. It was also, in hindsight, the easier half of the problem.

Most of the work that actually determines an organisation's performance was never repetitive. It lives in judgement calls, in weighing imperfect options, in drafting a strategy memo, in turning a messy pile of information into something a colleague can act on. That's knowledge work, and until recently, it sat largely untouched by automation because it was considered too nuanced to systematise.

That's changing, and the shift deserves a name: Knowled...