India, July 3 -- India's creator economy is no longer defined only by creativity or social media reach. According to the SanDisk CMR creator economy report, the next challenge lies behind the camera-how creators store, manage, and move their growing volumes of content.

The CyberMedia Research (CMR) study, commissioned by SanDisk, shows that content creation is becoming more frequent, more professional, and increasingly spread across India's regions. But as creators scale their output, infrastructure gaps are beginning to affect their workflow.

The report finds that around 75% of creators publish content every week, with many producing 5-10GB of content daily. Full HD video and high-resolution images have become standard across amateur, ...