India, July 22 -- Redington, a technology aggregator and innovation provider across emerging markets, has announced a 5-year strategic distribution relationship with Resulticks, a global leader in real-time audience engagement solutions. The partnership is engineered to accelerate the adoption of advanced, AI-driven customer engagement platforms across three key geographic territories: the Middle East, India, and South East & South Asia (SESA).

Over the course of the five-year agreement, the two organisations are targeting an addressable market opportunity exceeding USD 150 million across these international growth corridors. The collaboration unites Redington's extensive technology distribution infrastructure and partner ecosystem with...