India, April 8 -- The boundary between "IT infrastructure" and "Business outcomes" is rapidly dissolving. To stay ahead, enterprises no longer just need servers and cloud credits; they need integrated systems that drive sales, marketing, and service excellence. In a significant move to address this, Redington, an integrated technology distributor, has announced a strategic partnership with LeadSquared, an AI-powered revenue execution platform.

This collaboration marks a pivotal shift for Redington as a technology ecosystem orchestrator, expanding its reach deeper into the Business Applications Software domain.

LeadSquared's platform is designed to unite sales, marketing, and field teams into a single, automated workflow. By leveraging R...