India, Nov. 4 -- India's festive shopping season brings a rush of deals, but it also gives fraudsters more chances to misuse trusted brand names. Fake websites, phishing pages, impersonation accounts and bogus offers can make it difficult for shoppers to tell a genuine promotion from a scam. A new mFilterIt report shows just how organised this activity can be, and why brands need to act before customers become its next targets.

In a brand protection engagement with a leading Indian bank, mFilterIt's OSINT-led monitoring uncovered 2.4 lakh fraudulent cases across 10 platforms, all targeting a single brand. The cases included brand impersonation, fake promotional websites, phishing pages, coupon abuse and deceptive referral schemes.

The s...