India, Oct. 12 -- Kyndryl and WPP have expanded their agreement to bring technology modernisation, marketing and joint go-to-market efforts under a broader partnership. The move goes beyond a traditional customer-supplier arrangement, linking changes to WPP's technology operations with Kyndryl's growth and marketing plans.

The agreement has three main parts: modernising WPP's business platforms, naming WPP Kyndryl's preferred global marketing partner, and expanding joint efforts to help customers through modernisation and core business transformation.

Kyndryl will use its Agentic AI Framework to help modernise WPP's applications, improve support operations and speed up issue resolution. The aim is to reduce technical complexity while gi...