India, Sept. 25 -- A bigger crowd does not always mean a stronger business event. InfoComm India 2026 offered a different signal. Its 13,275 business attendees were up 5.3% from 2025, but the more important story was the buying power and seniority behind that audience.

Held in Mumbai from September 16 to 18, the event brought together more than 4,500 organisations from 49 countries. Nearly two-thirds of attendees came from the AV channel, while 33% were technology end users. Almost four in ten visitors held owner, C-suite, director or head-of-function roles.

The numbers suggest that exhibitors were not simply meeting a larger audience. Fifty-four percent of attendees arrived with an approved AV budget for the next 12-18 months, while 80...