India, Oct. 24 -- For years, the technology industry approached Tier-2 and Tier-3 India with a simple strategy: expand distribution, keep prices accessible and make products available in more cities. That model is changing. Consumers are researching products online, comparing specifications and considering better-performing devices. Businesses are also looking beyond basic IT procurement towards networking, cybersecurity, Cloud and managed services.

For OEMs, brands and distributors, the challenge is no longer just reaching more towns. It is about choosing the right products, managing inventory, balancing online and offline channels, and ensuring customers receive support after the sale.

How Bharat's technology demand is changing The p...