India, May 13 -- Celonis has announced the Ikigai Labs acquisition by Celonis alongside the launch of the new Celonis Context Model (CCM), a move aimed at solving one of enterprise AI's biggest challenges: lack of operational understanding.

The company says most Enterprise AI systems still struggle because AI agents often operate without a clear picture of how businesses actually function. That gap creates unreliable outputs, weak automation, and limited returns on AI investments. Celonis now wants to position the Context Model as the missing operational layer between enterprise systems and AI agents.

The Celonis Context Model launch introduces what the company calls a "context layer" for enterprise AI. Instead of relying only on raw da...