India, May 19 -- The enterprise AI conversation is rapidly moving beyond experimentation. Organisations are now looking at how AI can be integrated into core business operations, scaled across departments, and aligned with long-term business objectives. This transition is also reshaping the role of the channel ecosystem.

According to Siddhesh Naik, Executive Director, Growth Markets, Technology Sales, IBM India & South Asia, enterprises are no longer adopting isolated technologies. Instead, they are redesigning how they operate, innovate, and create value in an AI-driven economy.

Naik explained that this shift is changing partner engagement models from transactional relationships to collaborative and outcome-led ecosystems where technol...