India, April 13 -- The evolution of AI-powered enterprise software is redefining how channel partners engage across the customer lifecycle. Freshworks is positioning its partner ecosystem to move beyond traditional product resale towards AI-led consulting, implementation and managed services through a unified partner program that integrates training, certifications and go-to-market support.

Tim Britt, VP International Partnerships, Freshworks, highlighted that the company's unified channel framework enables partners to take ownership of consulting, deployment and lifecycle optimisation of AI-enabled ITSM and customer experience platforms powered by Freddy AI. The program structure supports partners in building scalable service capabiliti...