India, April 16 -- In the Indian enterprise landscape of 2026, the novelty of Generative AI has worn off. Organisations are no longer asking what AI can do; they are asking how to make it work with their own data. Elastic, the Search AI Company, has signalled its commitment to solving this "context gap" by appointing Atul Ahuja as Area Vice President and General Manager for India.

Ahuja's appointment comes at a critical juncture. As Indian firms move from isolated experiments to production-scale AI, the challenge is unifying data spread across disparate logs, documents, and systems.

Elastic's value proposition in 2026 is centred on Search AI, a technology stack that allows organisations to connect AI models to their proprietary data wit...