India, May 21 -- For over three decades, the South Gujarat Information Technologists Association (SITA) has been the quiet backbone of the region's IT trade - registering grievances, representing its members in policy corridors, and fostering a sense of community in one of India's fastest-growing commercial cities. Today, under the leadership of President Hemant Patel, the association is charting an ambitious new course - one that seeks to fundamentally transform how its members do business. Hemant interacts with DQ Channels on the association and their plans.

"The IT trade in South Gujarat has matured considerably," says Hemant, "but many of our channel partners are still primarily seen as hardware resellers. The market is moving toward...