India, May 1 -- For years, storage decisions were driven by capacity, performance, and pricing. That worked when infrastructure was the primary concern, and risks were manageable.

That model is no longer enough. In a recent interaction, Asta Liang, Country Manager at Synology, highlighted how the conversation is shifting from storage to resilience and business continuity.

Enterprise customers are no longer evaluating storage as a standalone investment. They are focused on outcomes that directly impact business continuity and risk mitigation.

As Liang explained, "Customers are not interested in storage architecture or features. They only care about how quickly their business can recover and how much data they will lose."

This shift is ...