India, Aug. 28 -- AppsFlyer, the modern marketing cloud and attribution platform, has released its landmark State of Marketing in APAC 2026 report. Analysing a dataset of 30 billion installs, nearly 12,000 apps, and USD 6.7 billion in combined user acquisition (UA) and remarketing spend across Finance, Shopping, Entertainment, and Gaming between July 2024 and June 2026, the study concludes that growth across the Asia-Pacific app economy has decoupled.

The findings reveal that top-of-funnel install metrics no longer correlate directly with revenue health. Across multiple sub-regions, encompassing the Indian Subcontinent, Southeast Asia (SEA), Japan & Korea, and Australia & New Zealand, app categories experiencing rapid download expansion...