India, April 14 -- The launch of the Amazon Counterfeit Crimes Unit in India marks more than just an expansion. It reflects a growing realisation that trust is now the backbone of digital commerce. As India's e-commerce ecosystem scales rapidly, the risks tied to counterfeit goods are also becoming harder to ignore, both for brands and for customers navigating online marketplaces.

This move brings Amazon's global anti-counterfeiting playbook into a local context. The unit is designed to work closely with Indian brands, sellers, and law enforcement agencies, creating a more coordinated response to fake listings and intellectual property violations. The focus is not just on reacting to threats but identifying and removing them before they ...