India, April 30 -- With Akamai Launches Brand Guardian, the focus shifts from reacting to online fraud to getting ahead of it. The move reflects a growing problem: scammers are now using generative AI to create fake websites and identities in seconds. What once took time and effort now happens instantly, leaving security teams struggling to keep up.

This is not just a technical issue. It directly impacts revenue, trust, and customer relationships, especially in sectors like financial services, retail, and healthcare. The traditional approach of manually finding and taking down threats is starting to fall behind the speed of modern attacks.

The key change here is automation. Brand Guardian introduces automated brand impersonation detecti...