India, Nov. 2 -- Entrepreneurs in India are transforming traditional foods like mahua flowers and camel milk into value-added products, showcasing how biodiversity-rich foods can shift from niche markets to mainstream consumption with collaboration among farmers, policymakers, and businesses.

A report by the Centre for Science and Environment explores how innovative food enterprises are overcoming challenges to promote biodiversity-rich foods, emphasizing the need for marketing efforts to reshape consumer habits.

In remote areas of Jharkhand, food enterprise Wild Harvest India is building a value chain around the mahua flower-not to prepare liquor, but promote its traditional use as a nutritious food item. In Rajasthan, another company,...