India, Sept. 18 -- Ujjivan Small Finance Bank has launched its new brand campaign, 'Nothing Small About Us', featuring acclaimed actor and Padma Shri awardee R. Madhavan as its brand ambassador.
The campaign aims to address perceptions associated with the word 'Small' in the bank's name, particularly the notion that it caters only to small-ticket financial needs or operates on a limited scale.
Ujjivan SFB said it serves more than 1 crore customers through over 800 branches across 26 states and Union Territories. Its offerings span savings and deposits, lending, business banking, forex and NRI services, investments and wealth solutions, with loan sizes ranging from Rs 6,000 to Rs 250 crore.
The campaign will be rolled out across televisio...