India, Aug. 6 -- Tilaknagar Industries Ltd. announced its strongest-ever performance in Karnataka during July 2026, driven by record sales of its flagship whisky brand Imperial Blue. The company sold 3 lakh cases in the state during the month, marking a nearly 30% year-on-year growth and achieving its highest-ever secondary sales, resulting in a 40% market share in the Prestige & Above (P&A) category.
Imperial Blue recorded sales of over 1.5 lakh cases, registering more than 50% growth compared to the same period last year. The brand also expanded its market share to 43% in the Deluxe Whisky segment, reflecting strong consumer demand and effective execution across Karnataka.
Commenting on the achievement, Nishant Jain, Chief Sales Officer...