India, June 16 -- The Reserve Bank of India (RBI) has issued a series of amendment directions aimed at strengthening the framework governing the advertising, marketing, and sale of financial products and services by regulated entities, including banks, NBFCs, and housing finance companies.
The revised regulations follow a consultation process initiated in February 2026, when the RBI released draft amendment directions seeking stakeholder feedback on responsible business conduct. The proposals covered key areas such as the sale of third-party financial products, activities of Direct Selling Agents (DSAs) and Direct Marketing Agents (DMAs), prevention of mis-selling, and restrictions on the use of misleading or manipulative digital practices...