India, June 12 -- Radico Khaitan has introduced a refreshed premium avatar of its flagship After Dark Blue Grain Whisky, aiming to strengthen its position in India's fast-growing deluxe whisky segment and capitalize on the ongoing premiumization trend in the spirits industry.
The company said the redesigned packaging reflects changing consumer preferences and seeks to enhance the brand's contemporary appeal while retaining the quality and character that have driven its success. The new packaging features a premium bottle design, a deep blue, white and gold color scheme, and distinctive branding elements intended to improve shelf visibility and consumer perception.
According to Abhishek Khaitan, the deluxe whisky category remains one of th...