India, Oct. 22 -- Amagi, a cloud-based technology provider for the media industry, has announced that NDTV has adopted its AdFlow Orchestrator to improve channel performance and unlock advertising revenue opportunities across Free Ad-Supported Streaming TV (FAST) and Connected TV (CTV) platforms.
The solution automatically restructures SCTE-35 advertising markers to meet the requirements of individual distribution partners, helping ensure that advertising opportunities are accessible and optimised for better revenue generation.
NDTV's traditional television channels carry commercial breaks lasting 15–18 minutes per hour, which may not be suitable for streaming platforms with limits on advertising duration. Such extended breaks can l...