India, Oct. 27 -- Mobavenue AI Tech Limited, a global AI-powered advertising technology and consumer growth company, has launched ResurgeX in the United States. The AI-powered programmatic demand-side platform (DSP) focuses on retargeting and remarketing to help app marketers re-engage existing users, improve conversions and increase customer lifetime value.
Unlike conventional retargeting tools that rely on fixed audience lists and predefined rules, ResurgeX uses machine learning to dynamically adjust audience targeting, advertising creatives and bidding strategies in real time based on changing user behaviour.
The launch follows the commencement of Mobavenue's US operations in July 2026 and introduces the Activation component of its A3 ...