India, May 29 -- Mini Diamonds (India) Ltd has announced the launch of a new fancy coloured lab-grown diamond jewellery collection through its wholly owned subsidiary, Namra Jewels Pvt. Ltd.
The new range is part of the company's strategy to strengthen its consumer-focused jewellery business and establish a differentiated position in the rapidly growing lab-grown diamond jewellery market. The collection will feature fancy-shaped and coloured lab-grown diamonds, combining contemporary designs, quality craftsmanship and affordable pricing.
The company believes evolving consumer preferences, particularly among younger and fashion-conscious buyers, are driving demand for jewellery that offers unique designs, visual appeal and better value. Th...