India, Aug. 4 -- LT Foods Ltd. has appointed celebrity chef Ranveer Brar as the brand ambassador for its flagship basmati rice brand DAAWAT® and unveiled a new marketing campaign for its latest offering, DAAWAT® Delight Basmati.
Conceptualised by BBDO India, the campaign highlights the role of rice in enhancing the flavour of every meal. Featuring Chef Ranveer Brar's signature storytelling style, the campaign showcases DAAWAT® Delight's Superior Flavour Absorption Technology with the tagline "Har Dish Ko Banaye Very Very Nice." It will be rolled out across television, digital and social media platforms.
Commenting on the association, Ritesh Arora, CEO – India Business & Far East, LT Foods, said Chef Ranveer Brar's culina...