India, June 24 -- Indian single malt whisky brand Indri has announced that all its bottles will now carry the Indian Malt Whisky Association (IMWA) Certification Hologram, marking a significant step toward enhancing authenticity, transparency, and consumer trust.
The hologram serves as a visible assurance that the whisky adheres to the stringent production standards laid down by the IMWA. It is designed to help consumers, retailers, distributors, and whisky enthusiasts identify genuine Indian single malt whiskies while safeguarding the integrity of the category.
Under IMWA guidelines, an authentic Indian Single Malt Whisky must be produced exclusively from 100% malted barley, distilled entirely at a single distillery using copper pot stil...