India, Aug. 3 -- Hero MotoCorp has announced a major expansion of its premium mobility strategy, positioning the segment as a key growth driver through dedicated leadership, an expanded product portfolio, enhanced customer experience, and strategic partnerships.
The company has appointed Anuj Dua as Chief Business Officer – Premium Segment, who will lead portfolio expansion, exclusive retail initiatives, brand partnerships, and customer engagement across its premium motorcycle and scooter business.
During FY26, Hero MotoCorp expanded its premium lineup with launches including the Xtreme 250R, XPulse 210, Xoom 160, Glamour X, Xtreme 125R, and the Harley-Davidson X440 T. The company also expanded its Hero Premia retail and service net...