India, Sept. 16 -- The Central Consumer Protection Authority (CCPA) has imposed a Rs 10 lakh penalty on Roppen Transportation Services Private Limited, which operates the ride-hailing platform Rapido, for misleading advertisements, unfair trade practices, unfair contract terms and the use of dark patterns.
The action follows a sector-wide examination of ride-hailing and bike-taxi aggregators over practices related to pre-ride tipping and dynamic pricing. The CCPA found that Rapido displayed prompts such as "Higher the price, higher the chance of getting a ride" and suggestions to add Rs 10, Rs 20 or Rs 30 while a booking was still being processed.
The authority held that the prompts amounted to "Confirm Shaming", a dark pattern under the ...