India, Oct. 16 -- Aayush Wellness Limited has expanded its nutraceutical portfolio with the launch of Aayush Calcium Vitamin Tablets, targeting the growing demand for bone and joint health products in India.
The company said the launch marks its entry into a segment within the dietary supplements market, which is witnessing increased demand amid growing consumer awareness of nutritional deficiencies and preventive healthcare. The bone and joint health segment is valued at USD 16.29 billion, while the broader dietary supplements market is estimated at USD 178 billion, according to the company.
The newly launched formulation combines calcium citrate and Vitamin D2 to support calcium absorption and bone mineralisation. It also contains magne...