India, Sept. 30 -- Arattai, a messaging app developed by Zoho, which literally translates to chit-chat in Tamil, has recently climbed to the number one spot in the Social Networking category on India's App Store.

The surge follows a reported 100-fold increase in daily sign-ups, which jumped from approximately 3,000 to over 350,000 in three days. This dramatic rise is a perfect example of growing interest in domestic digital platforms within India. Union Education Minister Dharmendra Pradhan also encouraged citizens to adopt Arattai, positioning it as an India-made alternative to international messaging platforms.

We have faced a 100x increase in Arattai traffic in 3 days (new sign-ups went vertical from 3K/day to 350K/day). We are addin...