India, Sept. 18 -- Zee 5 has overhauled its streaming experience across mobile and Connected TV, using AI-led discovery, personalisation, and screen-specific navigation to help viewers find content across its growing catalogue. The revamp also comes as the platform expands its content proposition with a premium English slate and a reworked Free 5 offering.

The technology changes are aimed at addressing how viewers discover and consume content across different devices, languages, and viewing habits. In this conversation with Dataquest,Pramod Prakash, Chief Technology Officer, Zee Entertainment Enterprises discusses the technology behind the revamp, the role of AI in discovery, learnings from large-scale testing, and the engineering challe...