India, Oct. 14 -- Only a few months ago, it was unheard of that an Indian app could compete with WhatsApp. However, Arattai, the instant messaging system of Zoho, has shot far ahead, acquiring enormous popularity even prior to a proper marketing campaign. Arattai is transforming the messaging in India with its user-friendly capabilities and increasingly rising popularity. The fact that Arattai has become useful as an alternative to WhatsApp within a short period of time is a strong indication that the Indian digital communication environment is taking a new direction, due to technology, as well as increased anxiety about data security. Through its focus on data sovereignty and its exclusive location of user data on Indian servers, Arattai...