India, Aug. 26 -- Do you know how much you pay for the AI you use? Do you even know how much AI you use? It's time to ask some tough questions before they suck you into dark depths. Jagrit Gandotra, Chief Business Officer AION-Tech Solutions explains how enterprises run into the quicksand of hidden costs, complicated token-maths, and platform-dependencies.

As enterprises scale AI adoption, many are realising that the model licence or API fee is only one component of the overall cost. The bigger challenge lies in managing AI expenditure across shadow IT, token consumption, duplicated tools, cloud infrastructure and workloads that were never part of the original technology budget.

Token consumption is another hidden cost. Large context wi...