India, Sept. 15 -- Sanspareils Greenlands (SG), India's leading cricket and sports equipment manufacturer, and Salesforce has announced a strategic collaboration to digitise SG Cricket's trade channel sales operations and dealer management system. The unified Salesforce platform will provide SG with a complete 360-degree view of its customers and dealers by connecting previously siloed data, enabling real-time insights, faster decision-making, and more integrated dealer experiences.

As part of its digital transformation journey, SG Bats will leverage Salesforce Service Cloud to automate workflows, improve field productivity, streamline customer support operations, and strengthen partner relationships through a unified Dealer Management S...