India, Feb. 24 -- Pure Storage has announced a corporate rebranding to Everpure. This change marks the company's transition from a provider of all-flash storage hardware to a data management platform specialist. Alongside the new identity, the company entered a definitive agreement to acquire 1touch, a developer of data intelligence and orchestration software.

The move follows a broader industry trend where storage providers are repositioning themselves as data management layers for artificial intelligence. By acquiring 1touch, Everpure plans to integrate automated data discovery and semantic context into its platform, helping organisations prepare datasets for AI workloads.

Everpure is centring its strategy on theEnterprise Data Cloud ...