India, Aug. 11 -- Data is almost turning into the Scam 1992-BGM for this OTT Major. Seldom does one get the itch to compare a developer to Achint Thakkar. But Sumon Mal, Vice President of Backend Engineering at SonyLIV, gives you that vibe when he explains just how deftly, and precisely, his team and tech partners strum up possibilities using various strings of data at this OTT major. I almost asked him about the next season of 'Rocket Boys', but it turned out that there is a lot more thrilling than that which he could give a peek of in this chat. And it looks as nail-biting as some of the shows we gulp hungrily. Binging on data, on the right couch can mean a lot. Let's press the 'play' button.

What role does data play in the OTT space? ...