India, Sept. 30 -- OpenAI has introduced "Instant Checkout" in ChatGPT, a feature that allows users to purchase products directly within the chat interface. The Instant Checkout feature is rolling out to U.S. users across all ChatGPT tiers, that is, Plus, Pro, and Free. It currently supports purchases from U.S. Etsy sellers, with integration for over a million Shopify merchants, including brands like Glossier, SKIMS, Spanx and Vuori slated to follow.

The Agentic Commerce Protocol is an open-source specification designed to serve as the communication layer for AI commerce. It allows AI agents, consumers, and businesses to interact programmatically to complete a purchase. From a B2B perspective, the protocol aims to address merchant concer...