India, Aug. 12 -- Jeena & Company, one of India's oldest logistics firms with a 125-year heritage, is undergoing a sweeping digital transformation in partnership with Salesforce. In this exclusive conversation with Dataquest, Jeena's leadership and Salesforce India share how they are reimagining customer engagement, empowering the workforce, and modernising legacy processes while staying true to the values that have sustained the company for over a century.

Jeena's relationship with technology stretches back to the late 1990s and early 2000s, when the company was among the first freight forwarding firms to move from paper-based systems to digital operations. Instead of buying ready-made software, it built its own systems to meet the exac...