India, Aug. 20 -- For decades, immersive commerce was kinda a promise that the industry kept postponing. Augmented Reality, Virtual Reality, Mixed Reality, interactive 3D -- the vocabulary sounded thrilling, the potential undeniable, but the day-to-day reality for most companies was that these capabilities stayed stubbornly out of reach.

Not because the innovation wasn't there. But, because the infrastructure needed to deliver it was prohibitively expensive, pretty complex, and slow. That's no longer the case now. And, the change happening right now is, honestly, more significant than most people realize.

The barrier was never technology; it was access. The usual route toward immersive commerce asked for this long, expensive checklist: ...