India, April 23 -- As artificial intelligence (AI) moves from pilot projects to core business systems, enterprises are entering a more complex phase of adoption. The early excitement around experimentation is giving way to a harder question: is AI actually delivering measurable business outcomes?

According to KPMG International's Global AI Pulse Q1 2026 report, the answer is mixed. While investment momentum remains strong, value creation is still uneven, and only a small group of organisations are truly pulling ahead.

The data is clear. Nearly three in four global leaders, or 74%, say they will continue to prioritise AI investment even during economic uncertainty. On average, organisations plan to invest around USD 186 million in AI ove...