India, Jan. 8 -- AI adoption in India is shifting from experimentation to execution. But while enthusiasm for agentic and generative AI is high, most organisations are still struggling to turn pilots into measurable business value.

A new report by Ecosystm, commissioned by Snowflake, examines how organisations across the Asia Pacific and Japan (APJ) region are applying AI in real business settings. Titled Making AI Work: Strategy, Data, and the Power of Ecosystems, the research draws on responses from over 700 business and IT leaders.

In India, adoption is moving quickly from proof-of-concept to deployment. The study finds that organisations are piloting or rolling out agentic and generative AI across customer experience, marketing, ope...