India, Oct. 8 -- CleverTap has expanded its CleverAI platform with Live 1:1 Personalisation, positioning live customer intent alongside historical data to make individual-level decisions in real time.

The company said the approach is designed to move customer engagement beyond predefined rules and faster execution towards AI systems that determine what action to take for each customer as their context changes.

Early results from CleverTap's pilot programme include a 27% reduction in conversion funnel drop-off at Axis Bank, a two-fold increase in reservation conversion among Eatigo users who received personalised restaurant recommendations, and a 10% rise in engagement at Vietnamese OTT platform VieON. VieON also recorded a 12% increase ...