India, March 23 -- Technology shifts have always been unsettling. Every big disruption redraws the line between leaders, laggards, and the also-rans. But the AI wave sweeping across the world feels sharper and less forgiving. In this moment, good to great is no longer enough. Enterprises need to think differently, question old assumptions, and bring innovation into the business with far more purpose and speed.

That urgency is now visible across boardrooms and business units alike. There is pressure to move beyond experimentation, prove value quickly, and show that AI is doing more than generating excitement. But that same urgency is also exposing a deeper problem. Many enterprises still do not know where AI should begin inside the busine...