India, Sept. 30 -- As consumers increasingly turn to ChatGPT, Gemini, Claude, Perplexity and other AI platforms to discover products and companies, the way brands approach digital visibility is changing. Ambika Sharma, Product Architect at NeuroRank, discusses how generative AI is reshaping search, why strong Google visibility does not necessarily translate into AI visibility, and what enterprises need to do to ensure they are accurately represented when AI becomes part of the customer decision-making process.

As consumers increasingly use ChatGPT, Gemini, Claude and Perplexity to discover products and companies, what is the biggest change you expect this to bring to the digital marketing industry over the next 12 to 18 months?

The bigg...