"What Uber went through in AI budgets, is a preview, not an outlier"
India, July 28 -- Arun 'Rak' Ramchandran, CEO of QBurst (a digital engineering company) is concerned and curious about the 'Shadow AI' economy whenever a conversation on AI is stirred up. Palo Alto based-Rak wonders what if token costs aren't actually the real problem but just the most visible symptom?
As someone who has been closely tracking this shift, Rak maintains a view that while enterprises are fixated on token pricing and API bills, the bigger economic risk lies in what agentic AI is quietly creating inside organisations. Let's get deeper beneath this token-iceberg.
"Tokenmaxxing" is a symptom, not the root cause. It surfaced publicly around April 2026, when reporting revealed Meta had run an internal leaderboard nicknamed "Clau...
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