Pakistan, Oct. 30 -- People's Sexiest Man Alive title may sound like a Hollywood dream, but getting the industry's younger heartthrobs to accept the crown is reportedly turning into a serious headache.

According to a former People editor who spoke to Rob Shutter, landing a cover with a star under 50 is becoming increasingly difficult.

Apparently, even being officially declared gorgeous isn't enough to get some celebrities excited.

"You would think every young actor would jump at the chance to be named Sexiest Man Alive, but that's not how Hollywood works anymore. Some of these stars simply don't care about People magazine," the former editor shared.

And accepting the title is only half the battle. The chosen celebrity is expected to t...