Pakistan, July 22 -- In the present Digital age, where the world has witnessed a rapid shift from traditional and conventional modes of working in the public sector to a working environment centred on Information Technology, public perception is shaped in minutes, not days. Effective governance depends not only on sound policies but also on prompt communication with the public. In this dynamic world, public communication is no longer confined to issuing press releases or organising media briefings. It is about earning public trust in an era where information travels faster than facts. The communication landscape has undergone a radical transformation, driven by digital media, artificial intelligence, and the latest IT Tools on one hand an...